Marketing + Publishing Services Conference & Expo
 
Thursday, September 26th, 2013
8:30 am - 8:40 amIntroduction
8:40 am - 9:10 amAgile Marketing: How Data, Research and Analysis Can Help You Build Lasting Relationships with Readers [More Info]
Peter McCarthy, Founder, McCarthy Digital
9:10 am - 10:00 amBook Marketing in the 21st Century: Defining and Refining a Modern Book Marketing Strategy [More Info]
Peter McCarthy, Founder, McCarthy Digital
Rick Joyce, Chief Marketing Officer, The Perseus Books Group
Jeff Dodes, Executive Vice President, Marketing & Digital Media Strategy, St. Martin's Press
Jim Hanas, Director of Audience Development, HarperCollins Publishers
Matt Litts, Director of Marketing, Smithsonian Books
10:00 am - 10:30 amMorning Exhibit Break
10:30 am - 11:10 amWho Are You and What Do You Want? Using Demographic, Psychographic, and Behavioral Data to Learn About Your Readers [More Info]
Murray Izenwasser, Co-Managing Partner/Strategy Practice Lead, Biztegra
11:10 am - 11:30 amMaking Meaningful Reader Connections: Defining, Building, and Using Your Known Customer Databases [More Info]
Suzie Sisoler, Senior Director of Consumer Engagement, Penguin Group (USA), A division of Penguin Random House
11:30 am - 12:00 pmWhat Matters, What Doesn’t, and How to Know the Difference [More Info]
Rachel Chou, Chief Marketing Officer, Open Road Integrated Media
Kristin Fassler, Director of Marketing, Penguin Random House
Brad Parsons, Director of Culinary Marketing, Houghton Mifflin Harcourt
Mike Shatzkin, Founder & CEO, The Idea Logical Company
Peter McCarthy, Founder, McCarthy Digital
12:00 pm - 1:30 pmLunch + Exhibits
1:30 pm - 3:30 pmLearn from the Experts Speed-Dating [More Info]
Peter McCarthy, Founder, McCarthy Digital
Penny C. Sansevieri, Founder and CEO, Author Marketing Experts, Inc.
Murray Izenwasser, Co-Managing Partner/Strategy Practice Lead, Biztegra
Mike Shatzkin, Founder & CEO, The Idea Logical Company
Laura Dail, Founder/Literary Agent, Laura Dail Literary Agency
Allison Devlin, Vice President, Director of Marketing, Running Press Book Publishers
Kristin Fassler, Director of Marketing, Penguin Random House
3:30 pm - 3:50 pmRinse and Repeat: Measure, Analyze, and Optimize—an Iterative Approach to Realizing Your Marketing ROI [More Info]
Erica Curtis, Director, Marketing Analytics, Penguin Random House
3:50 pm - 4:25 pmHow the digital evolution changes the concepts of time, timing, and budgeting [More Info]
Valerie Pierce, Marketing Manager, Sourcebooks
Allison Devlin, Vice President, Director of Marketing, Running Press Book Publishers
Peter McCarthy, Founder, McCarthy Digital
Mike Shatzkin, Founder & CEO, The Idea Logical Company
4:25 pm - 5:00 pmThere’s No “I” in “Team”: How Publisher Stakeholders, Independent Publicists, Agents, and Authors Can Cooperate to Sell More Books [More Info]
Laura Dail, Founder/Literary Agent, Laura Dail Literary Agency
Penny C. Sansevieri, Founder and CEO, Author Marketing Experts, Inc.
Miriam Parker, Online Marketing Director, Little, Brown and Company
Brenda Copeland, Executive Editor, St. Martin's Press
5:00 pmClosing Remarks

Thursday, September 26th, 2013
8:30 am - 8:40 amIntroduction
8:30 am - 9:00 amDeconstructing the Editorial and Production Workflow
9:00 am - 9:45 amMaking Better Books—and Making Books Better
9:45 am - 11:00 amEditorial & Production: Managing Your Creative Development and Digital Assets Speed-Dating
11:30 am - 11:50 amFinding Your Best Strategy for Digital Asset Distribution
11:50 am - 12:00 pmMaximizing Sales Through Effective Digital Channel Management
12:00 pm - 12:45 pmKeeping Up and Getting Ahead: Emerging Best Practices for Digital Operations
12:45 pm - 2:00 pmDigital Asset Distribution Speed-Dating
2:30 pm - 2:50 pmRights & Royalties in the 21st Century
2:50 pm - 3:05 pmWhat Makes a Good Permissions Operation
3:05 pm - 3:45 pmDeveloping a Rights Department for the Digital Age
3:45 pm - 5:00 pmRights & Royalties Management Speed-Dating
8:40 am - 9:10 amAgile Marketing: How Data, Research and Analysis Can Help You Build Lasting Relationships with Readers
9:10 am - 10:00 amBook Marketing in the 21st Century: Defining and Refining a Modern Book Marketing Strategy
10:00 am - 10:30 amMorning Exhibit Break
10:30 am - 10:50 amWho Are You and What Do You Want? Using Demographic, Psychographic, and Behavioral Data to Learn About Your Readers
10:50 am - 11:10 amMaking Meaningful Reader Connections: Defining, Building, and Using Your Known Customer Databases
11:10 am - 12:00 pmWhat Matters, What Doesn’t, and How to Know the Difference
12:00 pm - 1:30 pmLunch + Exhibits
1:30 pm - 1:50 pmData-Driven Marketing and the Delicate Balance Between People and Machines
1:50 pm - 3:30 pmLearn from the Experts Speed-Dating
3:30 pm - 3:50 pmRinse and Repeat: Measure, Analyze, and Optimize—an Iterative Approach to Realizing Your Marketing ROI
3:50 pm - 4:25 pmThere’s No “I” in “Team”: How Publisher Stakeholders, Independent Publicists, Agents, and Authors Can Cooperate to Sell More Books
4:25 pm - 5:00 pmHow the digital evolution changes the concepts of time, timing, and budgeting
5:00 pmClosing Remarks